The agent successfully identified what the firm does, who it serves, and how it is priced by fetching the homepage and price list. The site publishes core information directly but scatters pricing across multiple pages and leaves some details (CFO costs, VAT treatment, extras) incomplete or unstated.

• ›The homepage price calculator ('Laske hinta') displays blank price fields, making it non-functional as a self-service tool; the agent had to navigate to a separate Hinnasto page to retrieve actual figures.
• ›Pricing is transparent and modular (€120–150/month for bookkeeping, €30 per payroll, €80/hour) but excludes third-party software fees (Procountor), invoice fees, and bank connection fees, requiring the user to budget additional costs.
• ›The site claims 'personal service' and 'nationwide reach' but provides no concrete differentiation—no client names, no competitive comparisons, and no explanation of what separates it from other Finnish accountants.
• ›The agent assembled the full picture from two fetches: the homepage provided service descriptions and incomplete pricing, while the Hinnasto page supplied concrete numbers; both were directly accessible but not linked or highlighted prominently from the homepage.
• ›CFO services have no listed price, only a 'Kysy tarjous!' (ask for quote) placeholder, creating a friction point for cost-conscious buyers seeking upfront estimates.