The agent successfully gathered enough information to explain Merlin's business model, target audience, and pricing structure, but had to work around incomplete pricing transparency on the site itself and supplement competitive positioning from external search results rather than the company's own messaging.

• ›Step [0] provided high-level portfolio overview from the homepage, but the agent had to type the URL from memory—not surfaced by search or navigation—indicating weak SEO or initial discoverability.
• ›Step [2] established the Merlin Annual Pass value proposition but explicitly stated no prices were visible; the agent had to follow a redirect and fetch an external pass-sales domain ([4]) to retrieve actual pricing (£139+, £19.99/month), suggesting payment/commerce information is siloed off the main corporate site.
• ›Step [4] (UK pass site) was the only source of concrete pricing; without following the redirect chain, the final answer would have been incomplete on cost—the main domain does not surface this.
• ›Step [6] (web search) was required to construct the competitive differentiation section; the corporate site itself does not explain how Merlin differs from Disney, Universal, Six Flags, or regional operators, forcing reliance on third-party analysis.
• ›Agent noted 'specific pricing not transparent' as a usability gap: tiers are named (Essential, Gold, Platinum) but prices are not co-located with them, requiring users to navigate away from the corporate domain to purchase sites.