Agent successfully understood Good is Merch's core offering and positioning by reading two pages (homepage and about page), but the site does not publish pricing, fee structure, or minimums — forcing the agent to note opacity rather than explain the commercial model. Navigation was straightforward; the main friction was informational gaps on the site itself, not site structure.

• ›Pricing and revenue model are completely absent from both fetched pages. The site states students pay online and the association keeps a margin without handling funds, but does not disclose whether Good is Merch takes a commission, what it is, or what the association's actual cost is — the agent correctly flagged this as a critical missing piece.
• ›Both pages were discovered by direct URL entry and same-domain link following, not search. The site is navigable and well-linked; the agent could have visited service subpages, legal docs, and the Campus app but chose a minimal path sufficient for a high-level explanation.
• ›The site's positioning relies heavily on informal trust signals (testimonials, 'zéro surprise' FAQ claims) without specifics. The agent noted vagueness in FAQ answers and lack of transparency on how guarantees are enforced, correctly identifying this as a comprehension blocker rather than a navigation failure.
• ›No direct contact channels (email, phone) are published; only a form and appointment link exist. This is an intentional business design (lead gen), not a technical barrier, but it limits agent ability to verify claims or clarify ambiguities through independent inquiry.
• ›The site does not name founders, list team members, or publish company history beyond a 'team has worked in student associations' statement. The agent correctly attributed this absence to the site, not its own limits, and did not backfill with external knowledge.