Agent successfully researched Dunelm's core business model, pricing, returns, and competitive position by fetching the homepage, returns page, and about page, then filling gaps on competitor differentiation via web search. The site exposed product range, delivery/finance/returns terms, and company history clearly, but omitted price-match policy, current store count, loyalty schemes, and detailed returns shipping costs; agent supplemented these gaps with third-party sofa guides and noted the limitations transparently.

• ›Homepage clearly states core offerings (furniture, bedding, decor, by room; Click & Collect; finance; app discounts) and delivery/returns in merchant-friendly language, requiring no guessing on core service model.
• ›Returns page provided exact timeframes (28 days, extended for holiday purchases) and conditions (unused, tagged, receipted), but explicitly did NOT state whether return postage is free or paid — a material omission the agent flagged without filling from memory.
• ›About page confirmed 180th store opened 2023 and 1979 founding, but provided no current store count or online/offline revenue split; agent noted the discrepancy with third-party counts (170 vs. 180+) rather than asserting one.
• ›Site contains no visible price-match or loyalty policy; agent searched for competitor comparisons rather than inventing one, and disclosed that sofa guides were the only sources found, limiting generalizability.
• ›Agent correctly attributed gaps (T&C details, membership, unlabelled links, overlapping seasonal messaging) to site navigation or truncation, not to model memory, preserving truthfulness about what the domain did vs. did not expose.