The agent fetched the homepage, About page and Methodology page, each followed from the prior one, and built a clear explanation of what Landlord Planner offers, who it serves and how it is funded. The site was well structured and self-describing, though it contained internal contradictions (guide count, quote-form claims, Wales coverage) that the agent flagged.

• ›The homepage and About page clearly state the product, audience, free model and affiliate funding, so the core answer was surfaced directly by the site.
• ›The Methodology page exposed how prices and yield figures were derived, letting the agent explain the basis of the numbers rather than assert them.
• ›The site contains internal contradictions (68 vs 37 guides, 'optional quote forms' vs 'no quote forms', 'across England' including Wales) that a reader would need to resolve.
• ›Navigation was shallow: the agent did not fetch Terms, Privacy, Contact or individual calculator pages, and no FAQ or pricing page was linked from the homepage.
• ›The site publishes its key links and disclaimers in fetchable text, making it agent-readable, though competitor comparison is only implicit.