The agent fetched the homepage, why-novo, and about pages directly, and assembled a thorough, well-caveated explanation of the firm, its services, audience, lack of published pricing, and self-described differentiators. The site was highly navigable and answer-ready, though competitor comparisons were absent and had to be flagged as unverifiable.

• ›Homepage, /why-novo and /about each returned substantive, text-rich summaries that covered services, audience, credentials and differentiators without needing JavaScript or login.
• ›Pricing is genuinely absent from the site; the agent correctly reported this rather than inventing figures, pointing only to the Request a Quote route.
• ›The site makes no named competitor comparisons, so the 'how it's different' portion rests entirely on self-description the agent could not verify against the market.
• ›Turnaround claims are inconsistent across pages (5–8 days on homepage/why-novo vs. 'fast, predictable' on about), which the agent surfaced as a gap.
• ›Navigation was link-driven from the homepage with clear main-nav targets, making the key pages easy to locate.